Lidl Headquarters -
Promotional leaflet
Project overview: As a Graphic Design Specialist on Lidl US Headquarters' Marketing team, I contributed to the development of high-volume print and digital marketing campaigns that supported nationwide promotions and brand initiatives. I designed weekly leaflets, advertisements, point-of-sale (POS) materials, campaign collateral, and custom creative projects while maintaining consistency with Lidl's brand standards.
Lidl Headquarters -
Electronic Shelf Label
Project overview: As a Graphic Design Specialist on Lidl US Headquarters’ Marketing team, I contributed to the design and implementation of Electronic Shelf Label (ESL) content for the in-store retail environment. I translated promotional messaging, product information, and pricing details into clear, visually consistent digital formats that aligned with Lidl’s brand and marketing campaigns.
Lidl Headquarters -
Digital assets
Project overview: As a Graphic Design Specialist on the Lidl US Headquarters Marketing team, I contributed to the development of high-volume digital marketing campaigns supporting nationwide promotions and brand initiatives. I designed 100+ weekly and seasonal marketing assets across multiple customer touchpoints, including website banners, email marketing graphics, MyLidl mobile app assets, promotional campaigns, and digital advertising materials.
Niños de Nueva Esperanza
Project overview: As the Lead Graphic Designer for a fly-in project in Dorado, Puerto Rico, I led the visual rebranding of NNE, a nonprofit organization dedicated to supporting under-resourced communities in Sabana Seca. Through research, stakeholder collaboration, and design thinking, I developed a refreshed visual identity that better reflected the organization's mission and strengthened its connection with the local community.
The Experiential School of Greensboro
Project overview: I designed a custom t-shirt for The Experiential School of Greensboro as part of a student design competition. Beginning with hand-drawn concept sketches, I developed a design that balanced creativity with the school's identity and values.
JBrows Beauty Bar
Project overview: As the Social Media Coordinator for JBrows Beauty Bar, I developed engaging visual content and marketing materials that strengthened the brand's online presence and connected with its target audience. My work included designing social media graphics, flyers, brochures, digital advertisements, and promotional videos while maintaining a cohesive brand identity across all platforms.
