Role
Lead Graphic Designer

Core Responsibilities
Creative strategy • Brand identity • Design thinking • User research • Visual design • Bilingual localization

Key Deliverables
Brand identity • Logo redesign • Brand style guide • Website design • Spanish/English website localization • Marketing graphics • Infographics • Mockups

Project Overview

As the Lead Graphic Designer for a fly-in project in Dorado, Puerto Rico, I led the visual rebranding of NNE, a nonprofit organization dedicated to supporting under-resourced communities in Sabana Seca. Through research, stakeholder collaboration, and design thinking, I developed a refreshed visual identity that better reflected the organization's mission and strengthened its connection with the local community.

The project included redesigning NNE's logo, creating a comprehensive brand style guide, designing marketing graphics and infographics, and localizing the organization's website into both English and Spanish to improve accessibility for diverse audiences.

The redesigned brand helped communicate NNE's mission more effectively, providing a cohesive visual foundation to engage donors, investors, and community partners while supporting the organization's long-term outreach and fundraising efforts.