Hey, I’m Ana.

WHO AM I:

I'm a bilingual multidisciplinary designer with experience spanning visual design, UX/UI, marketing, communications, photography, and videography. I approach design as both a creative and strategic problem-solving process—considering the audience, goals, and context behind every decision.

My graphic design work focuses on creating clear, compelling visual communication through branding, marketing materials, digital content, and print design. I use design principles, audience insights, and research when available to determine how elements such as hierarchy, typography, composition, color, and layout can make information more engaging and effective.

My UX/UI experience further strengthens how I approach graphic design by encouraging me to think beyond aesthetics and consider how people interact with and understand what they see. I ask questions such as: What does the user need to notice first? Is the information easy to understand? Could this layout communicate the message more effectively? And why is one design solution better suited to the audience than another?

Whether I'm developing a brand identity, designing a marketing campaign, creating a digital experience, or producing print materials, I balance creative expression, user needs, and business goals to create purposeful, visually engaging work. I'm a collaborative problem-solver who enjoys turning ideas and complex information into thoughtful visual experiences.

Based in Mebane, North Carolina, I'm passionate about creating design that not only looks intentional, but communicates with purpose and solves real problems.

analuisamvalles@gmail.com

DESIGN INTERESTS

Typography, hand lettering, and illustration are at the heart of my creative practice. I enjoy exploring how type, composition, imagery, and visual systems can give a project personality while still communicating clearly and intentionally.

AREAS OF EXPERTISE

Graphic Design • Visual Design • Branding • UX/UI Design • Digital Design • Illustration • Typography • Marketing Design • Print Design