Role

Graphic Design Specialist | Digital Retail Design

Core Responsibilities

Digital retail design • Visual communication • Information hierarchy • Promotional design • Brand consistency • Cross-functional collaboration • Retail technology

Key Deliverables

Electronic Shelf Label (ESL) graphics • Promotional pricing layouts • Product information displays • Branded digital assets • Campaign-specific ESL content • Retail-ready design files

Project Overview

As a Graphic Design Specialist on Lidl US Headquarters’ Marketing team, I contributed to the design and implementation of Electronic Shelf Label (ESL) content for the in-store retail environment. I translated promotional messaging, product information, and pricing details into clear, visually consistent digital formats that aligned with Lidl’s brand and marketing campaigns.

Designing for a compact digital display required careful attention to visual hierarchy, readability, and concise communication. I collaborated with cross-functional teams to ensure ESL content accurately reflected current promotions and provided customers with easy-to-understand information at the point of purchase.

Through this work, I helped support a cohesive retail experience by connecting Lidl’s in-store digital displays with broader print, promotional, and marketing initiatives.