Role
UX/UI Designer

Core Responsibilities
User research • Design thinking • UX strategy • User journey mapping • Interaction design • Visual design

Key Deliverables
User journey maps • Wireframes • Interactive prototypes • UX flows • UI designs • High-fidelity mockups

Project Overview

Locāl is a mobile application designed to help travelers discover meaningful experiences in unfamiliar destinations, whether traveling for leisure or business. The app provides personalized recommendations for dining, activities, and cultural experiences based on users’ interests and preferences.

I led the UX/UI design process by conducting audience research and developing user journey maps to identify key pain points, behaviors, and goals. Using these insights, I created user flows, wireframes, and interactive prototypes focused on simplifying navigation and delivering a personalized experience.

Through an iterative design process, I transformed research findings into an intuitive mobile interface that helps travelers quickly discover relevant recommendations while exploring new destinations.