MásFit

Role

UX/UI Designer • Product Designer • Visual Designer • Content Creator • Videographer

Core Responsibilities

UX research • Product strategy • User-centered design • Interface design • Branding • Content creation • Motion design

Tools

Adobe XD • Adobe Illustrator • Adobe Photoshop • Unreal Engine • Rokoko Studio

Timeline

January – April 2022
Application Prototype

Project Overview

MásFit is a mobile fitness application designed specifically for Spanish-speaking women in the United States who are passionate about health, wellness, and cultural connection. The platform provides a fully Spanish-language experience while fostering an inclusive fitness community that celebrates Latin American culture.

The app combines personalized wellness tools with culturally relevant content, allowing users to stay active in an environment that feels familiar and empowering.

Key Features

• Personalized fitness tracking

• Authentic Latin American recipes

• Curated Latin music playlists

• Community feed for sharing goals and progress

• Immersive 3D workout experiences

• Fully Spanish-language interface

My Contributions

I led the UX/UI and visual design of the application, conducting research to understand the needs of Spanish-speaking users and designing an intuitive mobile experience that prioritized accessibility, cultural relevance, and ease of navigation.

Beyond interface design, I developed the application's visual identity, created high-fidelity prototypes in Adobe XD, and produced 3D workout demonstrations using Unreal Engine and Rokoko Studio to bring the fitness experience to life.

Outcome

By centering community, culture, and accessibility, MásFit demonstrates how thoughtful product design can create a more inclusive digital experience. The project highlights my ability to combine user research, UX strategy, visual design, and emerging technologies to solve real user needs.