My role: Brainstorming, design thinking, graphic design

My deliverables: 
Visual design, mockups, final print files
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I work for Lidl HQ marketing team as a graphic design specialist. I designed a variety of printed materials, including leaflets, advertisements, point-of-sale (POS) assets, campaign collateral, and custom one-off projects. I worked closely with stakeholders to gather input, review feedback, and refine designs throughout the creative process. In collaboration with the senior graphic designer, I ensured all files were accurately prepared and submitted for professional printing. Additionally, I developed digital assets for the MyLidl mobile application, making sure they aligned seamlessly with the leaflet advertisement pages and overall brand guidelines.