My role: Brainstorming, design thinking, ux design, visual design

 

My deliverables: Wireframes, workflow prototypes, ux design, ui design

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Locāl is a mobile application designed to help travelers make the most of their time in unfamiliar destinations—whether they're on vacation or a short business trip. The app curates personalized local experiences, offering recommendations for dining, activities, and cultural hotspots.

I led the UX/UI design process, starting with audience research and a comprehensive user journey map to understand pain points and goals. From this, I developed wireframes and interactive prototypes that prioritized intuitive navigation and personalized content delivery, ensuring a smooth and engaging user experience.